The effects of Credit Card limit practices of banks on their financial performance and consumer brand preference A Study of Banks in Karachi - Free Essay Example

Sample details Pages: 4 Words: 1231 Downloads: 9 Date added: 2017/06/26 Category Finance Essay Type Cause and effect essay Did you like this example? RESEARCH TITLE: à ¢Ã¢â€š ¬Ã‹Å"The effects of Credit Card limit practices of banks on their financial performance and consumer brand preferenceà ¢Ã¢â€š ¬Ã¢â€ž ¢: Don’t waste time! Our writers will create an original "The effects of Credit Card limit practices of banks on their financial performance and consumer brand preference: A Study of Banks in Karachi" essay for you Create order A Study of Banks in Karachi INTRODUCTION: Many researchers have aimed to find the different levels of customer preferences regarding financial services (Schmidt, Bergsiek Kolesnikova, 2007), (Tarawneh, 2006). Schmidt, Bergsiek and Kolesnikova (2007) have also observed that todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s dynamic economy is exposing financial institutions to the increasing competitive forces and performance-oriented pressures. In addition, innovative business ideas and increasing competition increases the challenges for the financial institutions to achieve (Hopkins Hopkins, 1997). Based on these dynamics in the financial service industry (Hopkins Hopkins, 1997), a research study that has been conducted investigated the effects of credit card limits (Ausubel, 1999) on customer brand preference (Schmidt, Bergsiek Kolesnikova, 2007) and bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial performance (Tarawneh, 2006). In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s time it is very difficult to prejudge the bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s credit limit (Feinberg, 2003). In recent years, performance study of banks has received higher attention (Seiford Zhu, 1999). According to the study, bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial performance includes growth and changeability in the profits of the banks, cash flows and market value of the assets and equity of the financial institutions (Capon, Farley Hoenig, 1990). Moreover, financial institutions lack knowledge about the risk involved with the individual borrower (Dey Mumy, 2005). The goal of this study is to determine customer brand preferences (Schmidt, Bergsiek Kolesnikova, 2007 ) and evaluate bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial performance (Tarawneh, 2006) based on the factor of credit card limit practices (Dey Mumy, 2005) . This study tries to determine the differences in customer preference in choosing a particular brand (Schmidt, Bergsiek Kolesnikova, 2007) and provide an understanding to what extend financial institutions grow due to the extensive use of credit card limit (Tarawneh, 2006). STATEMENT OF THE PROBLEM: To study the effects of credit card limits practices of banks on their financial performance and consumer brand preference. MODEL/FRAMEWORK TO BE USED: The Variables on the left side of the Model are treated as a cause of bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial performance (Tarawneh, 2006) and consumer brand preference (Schmidt, Bergsiek Kolesnikova, 2007) regarding the financial institutions. These variables are taken because no study has been done on such combination in Pakistan. The study will be conducted through testing these variables in the banks of Karachi and through consumers in Karachi to determine the effect of Credit Card limits and practices on the bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial performance and consumer brand preference. VARIABLE TO BE STUDIED Independent Variable: Credit Card limits practices: Credit Card is a way through which consumers borrow money. By using a credit card, consumers can make purchases without the use of cash (Dey Mumy, 2005). Banks propose a fixed limit to their likely consumers (Dey Mumy, 2005). Dependent Variable: Bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s Financial Performance- Bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s capacity to conserve on operating expense they incur in constructing their customer and giving customer services (Pastor, Lovell Tulkens 2001). The higher the financial performance, the higher and more improved will be the activities and functions of the institution (Tarawneh, 2006). Consumer Brand Preference- Consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s compliance to give an amount for a brand depends on previous experiences (Bronnenberg Dube, 2010). Consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s choice related to banks according to the frequency of visit to the representative, most preferred modes of communications or services offered by the bank (Chernev, 1997). PROPOSED RESEARCH HYPOTHESIS H1;Higher level of Credit Card Limits has a relation with Bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s Financial Performance. H2; Higher level of Credit Card Limits has a relation with Consumer brand Preference. SOURCES OF INFORMATION The sources of information are primary as well as secondary which includes the financial reports of the Banks of Karachi along with the consumers availing the financial institutionà ¢Ã¢â€š ¬Ã¢â€ž ¢s services. The study will try to reach to the consumers directly engaged with the service for gaining the best available information regarding the effects of credit card limits and practices. SAMPLING TECHNIQUE AND PROCEDURES The study proposes convenience sampling technique which is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher. The subjects are selected just because they are easiest to recruit for the study and the researcher did not consider selecting subjects that are representative of the entire population. Convenience based sampling is chosen because of the following reasons: Time limitation Resources Limitation The Sampling procedure would be that the researcher visits the concerned organization decided upon and where ever a manager is found willing to participate he/she will be filling the instrument of data collection. SAMPLE SIZE The Study proposes a sample of 250 Consumers who are either consuming the credit card service or any other services provided by different banks. METHOD OF DATA COLLECTION PROCEDURE The Survey will be conducted through questionnaires given to the consumers availing bank services to fill out and gather information in order to determine the factor that affects consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s preferences of selecting financial institutions. Then statistical tests will be conducted in order to gather / analyze the results and as far as the procedure is concerned the questionnaires will get filled by getting them filled personally from the consumers of the banks in Karachi. INSTRUMENT/S OF DATA COLLECTION Questionnaires developed will help the study to determine the effect of credit card limits and practices on the bankà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial performance and consumer brand preference. Test will be conducted on dependent and independent variables of financial performances of banks and consumer brand preference. The Questionnaire is proposed to have 10 questions, where all the questions are closed ended on the basis of a likert scale. STATISTICAL TESTS TO BE USED Following test would be used to check the variables. Regression To check whether the relation between the variables exist of not. Co-relation To check the magnitude of variables. POSSIBLE RESARCH FINDINGS The research might show the following possible outcomes: Financial Performance of banks has direct relation with the credit limits practices of banks. Consumer Brand Preferences has indirect relation with the credit limits practices of banks. LIST OF REFERNCES Alex Chernev [1997], à ¢Ã¢â€š ¬Ã…“The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importanceà ¢Ã¢â€š ¬Ã‚ , Journal of Consumer Research Inc., Vol 23. Bart J. Bronnenberg, Jean Pierre H. Dube Mathew Gentzkow [July 2010], à ¢Ã¢â€š ¬Ã…“The Evolution of Brand Preferences: Evidence from Consumer Migrationà ¢Ã¢â€š ¬Ã‚ , University of Chicago and NBER. Jesus T. Pastor, C. A. Knox Lovell and Henry Tulkens [2001], à ¢Ã¢â€š ¬Ã…“Evaluating the Financial Performance of Bank Branchesà ¢Ã¢â€š ¬Ã‚ , Department of Economics, University of Georgia. Lawrence M. Ausubel [1999], à ¢Ã¢â€š ¬Ã…“Adverse Selection in the Credit Card Marketà ¢Ã¢â€š ¬Ã‚ , Department of Economics, University of Maryland Lawrence M. Seiford and Joe Zhu [Sept. 1999], à ¢Ã¢â€š ¬Ã…“Profitability and Marketability of the Top 55 U.S. Commercial Banksà ¢Ã¢â€š ¬Ã‚ , Management Science, Vol 45 No.9, pp 1270-1288. Martina K. Schmidt, Micha Bergsiek and Marina Kolesnikova [2007], à ¢Ã¢â€š ¬Ã…“Customer Preference of financial services across the US, Russia and Germanyà ¢Ã¢â€š ¬Ã‚ , Journal of International Business and Cultural Studies. Medhat Tarawneh, [2006], à ¢Ã¢â€š ¬Ã…“A Comparison of Financial Performance in the Banking Sector: Some Evidence from Omani Commercial Banksà ¢Ã¢â€š ¬Ã‚ , International Research Journal of Finance and Economics, Issue 3, Euro Journal Publishing Inc. Noel Capon, John U. Farley, Scott Hoenig [1990], à ¢Ã¢â€š ¬Ã…“Determinants of Financial Performanceà ¢Ã¢â€š ¬Ã‚ , Management Science, Vol 36 No.10, pp 1143-1159. Willie E. Hopkins and Shirley A. Hopkins [Sept.1997], à ¢Ã¢â€š ¬Ã…“Strategic Planning- Financial Performance Relationships in Banks; A Causal Examinationà ¢Ã¢â€š ¬Ã‚ , Strategic Management Journal, Vol 18 No.8 pp 635-652, published by: John Willey Sons. Robert M. Feinberg [Jul., 2003], à ¢Ã¢â€š ¬Ã…“The Determinants of Bank Rates in Local Consumer Lending Markets: Comparing Market and Institution-Level Resultsà ¢Ã¢â€š ¬Ã‚ , Southern Economic Journal, Vol. 70, No. 1, pp. 144-156.